Sponsor Spotlight – Jennie Ritter, Wilson Sporting Goods Co.

Louisville, Ky. — Each month, the NFCA will highlight one of its corporate sponsors, allowing an inside look at those who support the NFCA and the sport of softball. In our first spotlight, our own Dave Hines spoke with Jennie Ritter, Grassroots Manager at Wilson Sporting Goods, Co. Ritter, who joined the company in 2013, is a NFCA All-American and former University of Michigan pitcher, who helped the Wolverines capture the 2005 Division I National Championship, a first for a program east of the Mississippi.


What does your company do?
Wilson Sporting Goods Co. is one of the world’s leading manufacturers of high performance sports equipment, apparel and accessories. For more than 100 years, Wilson has studied the powerful and symbiotic relationship an athlete has with his/her equipment. With that relationship in mind, the company invents, designs and engineers game-changing products using state-of-the-art sports technologies and expertise, and the insights and ambassadorship of its 10,000-member Wilson Advisory Staff, comprised of top youth, college, amateur and pro athletes, teams, coaches, programs and leagues from around the world.

With the addition of Louisville Slugger, Wilson Sporting Goods now has four of the world’s best baseball and softball brands:
Wilson, DeMarini, ATEC, and Louisville Slugger. Each brand complements each other, which makes Wilson Sporting Goods, Co. the place to find everything you need for your game.

NFCA member benefits? 
Our partnership with the NFCA is a connection that can help provide a pathway for future growth of softball by educating and connecting the nation’s best minds and best brands in the game with travel ball coaches, players, and fastpitch students across the country.

What inspired your company to partner with the NFCA? 
The NFCA continues to work hard to improve fastpitch softball through education and information to fastpitch coaches and players across the country, as we continually strive to improve fastpitch with innovative technology and a quality product.


“Wilson has been a loyal partner of the NFCA for many years and we truly appreciate their support. It’s an exciting time for both the NFCA and Wilson, as both organizations are going through major transition. Wilson is an innovative company who continues to work with our quality NFCA member coaches to grow the sport of softball. Jennie Ritter is a proven champion on and off the field. It has been a joy to work with her to create a long-term partnership with Wilson.”
— Carol Bruggeman, NFCA Executive Director 


QUICK HITS: Wilson sponsors the Louisville Slugger/NFCA Player and Pitcher of the Week awards in Division I, II and III. … Wilson supplies the pink Louisville Slugger bats for the division winners of our annual Strikeout Cancer fundraiser. … Wilson sponsors a social event each year at the NFCA National Convention.