Photo Dispatch: Death of the American motorcycle – and the search for next generation of riders
As baby-boomers get older the US motorcycle industry is desperate to capture the younger demographic, or see its own death. The median age of motorcycle owners has increased from 32 to 47 since 1990, according to the Motorcycle Industry Council (MIC), and Harley-Davidson, America’s biggest motorcycle manufacturer, announced in March that it will close its Kansas City plant, laying…