Asos appoints new board members

Online fashion retailer Asos has appointed Robert Bready to retail director and board member. In addition, Peter Williams, former chief executive of Selfridges, will become a non-executive director. “They have a different approach (to retail) – they are new, young, different and are pure internet operators,” said Williams, who left Selfridges in 2004. He told the FT that he could assist with “the corporate governance and the process of running a public company”.

Meanwhile, Bready joined Asos from Arcadia in July. At Arcadia he was head of merchandising for Miss Selfridge. “Rob has been instrumental in building our retail team and Peter is a highly respected retailer and financier,” said Asos chief executive, Nick Robertson. Asos sells low-priced, celebrity-inspired fashion.

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