Logistics service DHL expanded its partnership with Fashion Weeks around the world to include the London Fashion Week, to be held from 18 – 23 September 2009. Other cities where DHL sponsor Fashion Week events include Milan, New York, Toronto, Berlin, Mexico City, Moscow, Mumbai, Hong Kong, Miami and Sydney. Since September 2008, the company has also supported Fashion Fringe at Covent Garden, a platform which aims to find and nurture young talent.
DHL’s support of London Fashion Week is part of its commitment to the British fashion, apparel and retail industries. The company covers all the logistics requirements of the fashion industry, managing everything from materials procurement, sample production, domestic and international transportation to warehousing and distribution.
“Becoming the official logistics partner of London Fashion Week is a perfect way to demonstrate our capabilities in the complex nature of the British fashion industry“, said Simon Parker, DHL Key Account Manager, UK Fashion Sector. “We’ve been working for years to develop tailor-made services that can respond to the changing demands of the fashion world and meet the specific needs of individual customers.”
DHL’s presence in more than 220 countries and territories worldwide ensures that the creations of international designers, as well as accessories and supporting goods, arrive at major fashion shows right on time.
In addition to the principal sponsor Canon, DHL joins Mercedes, M.A.C Cosmetics, Toni & Guy and BlackBerry and others as official sponsors of London Fashion Week’s Spring / Summer 2010 collections. DHL’s sponsorship of London Fashion Week was brought to the British Fashion Council by IMG Fashion.
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