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More On WWE's Deal With Post Cereal, WWE's New Orlando Training Facility

– WWE’s new training facility in the Orlando area is currently under construction and is expected to open sooner than later. The new homeof WWE’s developmental program will house five different wrestling rings, which some people have mixed opinions on. While five rings means five times the ring time for the students, some people feel that the noise from five rings will get very loud and make it harder to learn.

– WWE announced earlier this week that John Cena will be appearing on 4 million boxes of Fruity Pebbles and Cocoa Pebbles cereal. The promotion will run through WrestleMania season, with another promotion scheduled for back-to-school season in the late summer.

WWE and Post have signed a multi-year contract that will also see Post products promoted at WWE live events. The deal with Post is seen as one of the benefits of WWE’s commitment to PG-13 programming.

Sharon Pupel, the marketing director at Post Cereal, told Ad Age magazine, “We’ve been talking with kids. Fred isn’t necessarily the …coolest or (most) relevant guy for kids who we are going after.”

* Pictures of JOHN CENA On The Box of FRUITY PEBBLES & COCOA PEBBLES

(Source: Wrestling Observer Newsletter)